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Business Administration Course Catalog
Course
2026-2027 Fall Semester
Course Code
Course Name
Browse
T
A
ECTS
ISYL508
Research Techniques
3
0
5
ISYL510
Special Topics
8
0
10
Elective
20
ISYL609
Advanced Statistical Analysis
3
0
5
ISYL536
Advertising Strategies
3
0
5
ISYL542
Applications of Neuro Marketing
3
0
5
ISYL529
Business Finance
3
0
5
ISYL 546
Consumer Behavior
3
0
5
ISYL612
Current Approaches in Tourism Businesses
3
0
5
ISYL552
Data Analysis and Interpretation with Statistical Software Packages
3
0
5
ISYL615
Data Science Applications
3
0
5
ISYL611
Destination Management
3
0
5
ISYL605
Digital Marketing and Social Media Management
3
0
5
ISYL518
Entrepreneurship
3
0
5
ISYL548
Financial Markets And Institutions
3
0
5
ISYL534
Financial Risk Management in Business
3
0
5
ISYL614
International Marketing
3
0
5
ISYL610
Investment Project Preparation and Evaluation
3
0
5
ISYL501
Management Information Systems
3
0
5
ISYL506
Marketing Management
3
0
5
ISYL551
Marketing Theories
3
0
5
ISYL541
Mobile Marketing
3
0
5
ISYL514
Project Support and Incentives
3
0
5
ISYL549
Securities and Portfolio Management
3
0
5
ISYL538
Service Marketing
3
0
5
ISYL553
Strategic Management and Competitiveness in Port Operations
3
0
5
ISYL 547
Tourism Management
3
0
5
Total ECTS:
35
2026-2027 Spring Semester
Course Code
Course Name
Browse
T
A
ECTS
ISYL508
Research Techniques
3
0
5
ISYL525
Seminar
0
2
5
ISYL510
Special Topics
8
0
10
Elective
20
ISYL603
Advanced Analysis Techniques in Marketing
3
0
5
ISYL609
Advanced Statistical Analysis
3
0
5
ISYL542
Applications of Neuro Marketing
3
0
5
ISYL529
Business Finance
3
0
5
ISYL612
Current Approaches in Tourism Businesses
3
0
5
ISYL517
Customer Relationship Management
3
0
5
ISYL615
Data Science Applications
3
0
5
ISYL611
Destination Management
3
0
5
ISYL606
Digital Marketing and Social Media Management
3
0
5
ISYL518
Entrepreneurship
3
0
5
ISYL527
Financial Analysis Methods
3
0
5
ISYL548
Financial Markets And Institutions
3
0
5
ISYL534
Financial Risk Management in Business
3
0
5
İSYL 606
Industry 4.0 and Digital Transformation
3
0
5
ISYL614
International Marketing
3
0
5
ISYL610
Investment Project Preparation and Evaluation
3
0
5
ISYL523
Leadership
3
0
5
ISYL541
Mobile Marketing
3
0
5
ISYL514
Project Support and Incentives
3
0
5
ISYL528
Real Estate Marketing
3
0
5
ISYL537
Sales Management
3
0
5
ISYL549
Securities and Portfolio Management
3
0
5
ISYL550
Sustainable Marketing
3
0
5
ISYL 547
Tourism Management
3
0
5
Total ECTS:
40
Thesis
2026-2027 Fall Semester
Course Code
Course Name
Browse
T
A
ECTS
ISYL510
Special Topics
8
0
10
LÜ TEZ
Thesis
0
0
20
Total ECTS:
30
2026-2027 Spring Semester
Course Code
Course Name
Browse
T
A
ECTS
ISYL510
Special Topics
8
0
10
LÜ TEZ
Thesis
0
0
20
Toplam AKTS:
30